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Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014
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Citation

Schmitz-Trebeljahr and Brandman (2014a, June 15). Police methods in the supermarket. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket